Brand strategy agency

Create | Build | Rebrand

We are brand strategists

Be known for who you are
 
Your brand has to fit your business goals, vision, and values in order to be authentic, clearly understood, and valued in your marketplace. To be distinctive and have an impact on your brand creative comes after defining your brand strategy to meet clearly understood audience needs. We work with you to fully define your brand in every dimension, using our well-proven strategic branding methodology
We are highly experienced in creating brands from concept ideas. We manage the full process: research & understanding; strategic thinking; & identity design. Ranging from brand naming through to full launch into market

Tecunit create brands that connect with their audience.

From the simple logo to the full brand story, an effective, engaging, and attractive brand can make a business great, and make a great business world-class. Our packages developed specifically for startups and small businesses. We aim to create a visual identity that you can be proud of. In a noisy, fragmented, complex world, simplicity amplifies results.
At Tecunit, we help simplify how marketing gets done. We remove complexity to create opportunity and value throughout every aspect of marketing, giving brands the freedom to speak louder, scale faster and grow stronger.

How we can help your business

We’re a multi-disciplinary team of brand specialists. Designers, writers, strategists, animators, filmmakers, illustrators, developers, and planners. All focused on making brands distinctive and compelling across every sensory output.

Almost all commissions begin as one-off projects but turn into long-term, mutually beneficial relationships as the value we create, both short and long-term, is realized.

We’re proud to count some of the Ghanaian most exciting start-ups, scale-ups, and best-known brands amongst our client base.

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OUR DESIGN PROCESS

We believe that good quality design requires more than just creativity. It requires research, analysis, and close collaboration with you to reflect your organization’s vision, strengths, message, and priorities. To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.

RESEARCH

Before undertaking any design work we dedicate time to learn about the business opportunity, understand the customer and gain market insight.

1. Brand immersion & workshop
 
We take the time to understand you and your business by asking the right questions and listening to the challenges you face. Our brand workshops help us to identify the key business problems, market trends and the unique opportunities to drive your brand forwards.

STRATEGY

Determining a clear sense of direction and purpose to ensure projects achieve their goals; such as raising sales, increasing brand awareness or changing a sector.

2. Brand storytelling & strategic vision
 
From the brand workshop, we identify what it is that makes you unique. With this, we start defining the core of your brand. These foundations inform your purpose, values and brand narrative. This provides a solid and credible platform to tell emotional and relevant stories to your audience.

DESIGN

This is where the magic happens. Our multidisciplinary team and expert partners put their heads together to dream big and create the unexpected.

3. Powerful ideas & award-winning design
 
Our creative process centres around big brand ideas. We approach the design stage without preconceptions or off-the-shelf answers. Through conceptualisation and experimentation, we help brands tell their stories visually, verbally and authentically.